Kim Kardashian has created a brand on her own and her next logical step was to enter the perfume world. In 2009 she launched her first perfume which was her signature perfume called Kim Kardashian by Kim Kardashian she wanted to back up her success with a new fragrances that she launched in 2011 called Gold by Kim Kardashian. This new Kardashian fragrance was to capsulate her rich and opulent jet setting lifestyle that was marketed with the tagline "Transcend Ordinary". " Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour. Like a stunning piece of precious jewelry, Gold lends everyday style a surge of seductive sparkle and timeless beaut.", says Kim.
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